Learn how simplified interfaces and accessibility enhancements elevated ATM usability, decreased branch congestion, and boosted customer satisfaction.
A prominent bank in the region recognized that their once-celebrated ATM network felt outdated to tech-savvy users. Menus were dense, features were hard to locate, and accessibility remained an afterthought. By prioritizing a modern interface, inclusive design, and smoother user flows, the bank aimed to transform ATMs into truly customer-friendly touchpoints.
• Aged UI & Features: The legacy ATM interface included too many steps for even the simplest tasks.
• Rising User Expectations: Customers wanted faster, more app-like experiences, going beyond basic cash withdrawals.
• Inclusive Usage: Ensuring every user, including those with visual or mobility impairments, could comfortably navigate the interface.
The design efforts centered on creating a streamlined user flow reminiscent of intuitive smartphone experiences—fewer screens, clear icons, and a logical path for each transaction type. Key areas included:
1. User Research & Feedback
Surveys, observation, and user interviews guided decisions on menu structure and on-screen labeling, reducing guesswork.
2. Inclusive Design Enhancements
Integrated text-to-speech support, braille prompts, and large on-screen buttons for those who needed extra clarity.
3. Security & Trust
Collaborated with the bank’s technical division to ensure every transaction stayed secure, tying improved interfaces to reliable back-end authentication.
Short pilot phases collected continuous user feedback, which was fed back into iterative design tweaks—making each ATM session smoother and more accessible.
• Higher Customer Satisfaction: The user-centric interface and reduced friction increased overall ratings.
• Decline in Branch Visits: More complex tasks—like bill payments—moved to ATMs, enabling staff to handle specialized queries more effectively.
• Improved Accessibility: Advocates for differently-abled individuals cited the bank’s redesign as a strong step toward inclusive banking options.
Our solutions—spanning CX audits, product design sprints, and inclusive design—equip you to streamline operations, deliver exceptional customer experiences, and seize new market opportunities. Guided by data-driven insights and a passion for real impact, Sygneo partners with you to shape your organization’s future.
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